Last June at NFT.NYC, Doodles tapped world-famous artist and producer Pharrell to be their Chief Brand Officer. A year later, Pharrell’s skate brand, Icecream, is teaming up with Doodles for a capsule collection that will be launched this weekend at the artist’s music festival, Something in the Water. The Virginia Beach, VA, festival, which was set to run from April 28th to April 30th and is now experiencing some weather delays due to rain and wind, is scheduled to feature sets from Arcade Fire, Coi Leray, Grace Jones, Jonas Brothers, Latto, Lil Wayne, Maren Morris, and more. This collection marks the first joint creative venture for the artist and Doodles and brings the NFT collection and brand to a new, wider audience.

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